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Behavioral Science for Development
About the Book
Our newest book is a response to practitioners' calls for expert insights on how to apply behavioral science in the development sector. Each chapter is written by experts with decades of experience, and the book delves into specialized areas while offering a broad overview of tools, methodologies, and best practices.
The book takes you on a journey from foundational theories to real-world applications. It provides an overview of the landscape of organizations applying behavioral science in development and tackles the complexities and ethical considerations of influencing behavior. This book is not just a repository of information, but a launchpad for the next wave of innovation in the field.
Whether you are a seasoned expert or new to behavioral science, this book offers something for everyone. Explore specific chapters that resonate with your work or read it cover-to-cover to get a comprehensive understanding. With its rich case studies, practical advice, and ethical guidelines, “Behavioral Science for Development” is your essential guide to creating more effective, sustainable, and equitable interventions globally.
What People Have to Say
“In 'Behavioral Science for Development' practitioners, policymakers, and researchers will find a bridge between groundbreaking research on behavioral science and practical solutions. This handbook is an essential guide to discovering and learning from behavioral change initiatives that are enhancing lives around the world.”
“A fascinating journey through the heart of behavioral science for development, where evidence meets impact.”
Contributing Authors
Building Behavioral Science in an Organization
About the Book
Behavioral science can be applied to a variety of practice areas within an organization via a range of design and measurement tactics. It can influence strategy and design throughout an organization, including product design, marketing, and communications, employee and customer engagement, and strategic decision-making. This book draws on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas to provide practical guidance on building a behavioral science function that has a meaningful impact on your organization.
Action Design Network in conjunction with UPenn Master of Behavioral and Decision Sciences is providing the digital version of this book for free and other versions at cost. As part of the non-profit Action Design Network, Action Design Press shares the mission of making behavioral science more accessible to people.
What People Have to Say
“Many organizations want to leverage behavioral science but struggle to turn insight into impact. This book is an excellent guide for practitioners seeking to build their behavioral science muscle across their organization.”
“They simplify the complexity and uncertainty of this field in a way that provides comfort, assurance and guidance to individuals and organizations building a behavioral science practice. The authors and their partners address the many opportunities and challenges in turn, while laying out strategies for success that apply to the evolving realities of getting the job done.”
“An invaluable resource for anyone interested in getting into the field of applied behavioral science, or applying its findings and methods more intentionally.”
“Building Behavioral Science in an Organization is a vital resource for behavioral science practitioners and organizations exploring how to embrace behavioral science. The book is full of case examples, useful anecdotes and discussions of barriers and opportunities for incorporating behavioral science within an organization. The contributing authors are highly sought-after experts in the field and provide excellent guidance that you can bring directly back to your organization.”