BeSci plus you equals Bescy, with colorful winged cows

Bescy helps to build, support and promote the global behavioral science community.

Bescy (pronounced Bess-e) is a non-profit, volunteer-led global network dedicated to building, supporting and promoting the global behavioral science community through educational and networking events, capability-building initiatives and publications, such as Bescy Magazine.

Bescy serves as a gateway to those looking to enter the field, a connector across disciplines and a field builder, with an emphasis on amplifying voices and perspectives from across the globe.

At the heart of our work are four core activities that guide how we build and serve the behavioral science ecosystem:

Community-Building

We foster a global, inclusive network that promotes evidence-based behavioral science and its application across diverse sectors.

Co-Creation of Knowledge

We collaborate to generate case studies, reports, media, and training materials that deepen understanding and bridge theory to practice.

Visibility and Access

We work to amplify behavioral science across regions (especially in the Global South), enhancing accessibility and cultural relevance.

Mentorship and Capacity Building

We support and mentor emerging behavioral scientists and practitioners across disciplines, helping shape the next generation of change makers.

Through regular meetings, collaborative casework, peer mentorship, and open-access resources, Bescy is shaping a behavioral science community that is globally representative, ethically grounded, and practically useful for real-world impact.

Our Leadership

Suzanne Kirkendallon LinkedIn (opens in a new tab)

President

Suzanne is the Founder and CEO of Verelon, a behavioral science consultancy that bridges the worlds of behavioral science and business. She has spent over a decade applying behavioral science across industries including healthcare, consumer goods, banking and finance, and human resources. Before founding Verelon, she was CEO, North America at BVA Nudge Consulting (acquired by Ipsos), and co-founded the Social Science division at McCann Health.

Her work spans the public and private sectors, designing and evaluating behaviorally informed programs that translate behavioral evidence into business impact. She also advises early-stage technology startups on behavioral science and business strategy. Suzanne holds a Master of Public Health from Columbia University Mailman School of Public Health and publishes peer-reviewed behavioral science research. She guest lectures regularly in graduate programs and serves as Vice-Chair of the Engagement Committee on Columbia's School of Public Health Alumni Board.

Hans Frech La Rosaon LinkedIn (opens in a new tab)

Vice President

Hans Frech La Rosa is a Senior Behavioral Researcher at Duke University, where he leads behavioral science initiatives aimed at understanding and supporting people's financial behaviors, decisions, and wellbeing in global contexts. He is currently leading initiatives to improve the financial resilience of independent workers and entrepreneurs in Latin America, driving innovation in the design of financial products and services. Hans holds a bachelor’s degree in Psychology from the Pontificia Universidad Católica del Perú (PUCP) and a Master's in Public Administration and Social Impact (MPA) from the London School of Economics and Political Science (LSE). Beyond his work, Hans is passionate about coffee, running and football.